Billboards made of pixels | In-Play Audiences

Game worlds have grown into places with streets, stadiums and shopfronts, which is why media planners now look at them next to video and display. The placement is a billboard, a banner or a screen and only counts when it is actually on screen long enough.

Advertisers in drinks, sport, tech and retail have tested it, usually running for a few weeks per flight.

More on the platform behind In-Play Audiences is at gadsme.com.